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Subliminal advertising A collective term for public announcements designed to promote the sale of specific commodities or services while being integrated below the threshold of perception or awareness To sell products merchants consciously use subliminal advertising as a basis for general consumerism This seems like an unnecessary task but when taken into consideration all the people who have expressed their disbelief in its effectiveness it is obvious to see how vital and necessary such a task commands Through this corporations must take on new strategies and methods of persuasion and justification The importance is that advertisers rely on a trust relationship with consumers in order to successfully subliminally sell products In other words those who dont believe in subliminal advertising are its likely victims The effect of subliminal advertising on the individual and the culture has been influenced and promoted by many different elements Let it be magazines newspapers or radio but the most prominent in this field is television Television advertising influences the choices we make perhaps more so than anyone cares to believe It may not be so obvious but even teachers face competition with advertising Television stations for example have some four billion dollars a year from industry to spend on programming for the same students that teachers face Nicholas Johnson a former Federal Communications Commission Commissioner from 1966 to 1973 writes that television is diametrically opposed to almost everything a teacher tries to do TV tells them that the only thing necessary to give them all the joys in life and the values that are important is the acquisition of yet another product TV is telling them to sit still and dont think TV is telling them that they are to be treated as a mass He writes that it is extremely important to understand this force in our society if a teacher is to deal with it He writes the most important thing to
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