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Word Count: 784
Marketing is a word often used but few who say it understand what marketing is To help understand the importance of marketing in the workplace he or she should define what it is When defining what marketing is this paper will explain the importance of marketing and what every company must understand for it to succeed To solidify the importance of marketing to a company there will be examples on how marketing is useful in the business worldMarketing is a method by which a company generates customer interest in a product or service When a company decides to market their product they must develop a strategy with sales have business communication and development to display the product or service Management must understand that a strong customer relationship with his or her product or services gives customers a sense of value When a company looks to invest in marketing it should not just focus on sales Marketing should include the entire company because a customer does not only look at the final product before purchasing Customers regard service product quality company morals and how the company treats employees when buying Multiple factors affect how a buyer looks at the final product when deciding to purchase Sometimes the best way to achieve and understand a subject or idea is to turn to the experts for a definition The American Marketing Association spent years coming up with their definition of marketing which is Marketing is the activity set of institutions and processes for creating communicating delivering and exchanging offerings that have value for customers clients partners and society at large AMA 2007 To put it simply marketing is satisfying a relationship with a customer of some type to accept a product or serviceTo offer a better way to visualize how marketing is useful below are three examples of how a company can use their marketing department to improve profitsExample one would be a trade show Trade shows provide
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