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SWOT Analysis Wal-Mart Strengths Wal-Mart is a powerful retail brand It has a reputation for value for money convenience and a wide range of products all in one store Wal-Mart has grown substantially over recent years and has experienced global expansion for example its purchase of the United Kingdom based retailer ASDA The company has a core competence involving its use of information technology to support its international logistics system For example it can see how individual products are performing country-wide store-by-store at a glance IT also supports Wal-Marts efficient procurement A focused strategy is in place for human resource management and development People are key to Wal-Marts business and it invests time and money in training people and retaining a developing them Weaknesses Wal-Mart is the Worlds largest grocery retailer and control of its empire despite its IT advantages could leave it weak in some areas due to the huge span of control Since Wal-Mart sell products across many sectors such as clothing food or stationary it may not have the flexibility of some of its more focused competitors The company is global but has has a presence in relatively few countries Worldwide Opportunities To take over merge with or form strategic alliances with other global retailers focusing on specific markets such as Europe or the Greater China Region The stores are currently only trade in a relatively small number of countries Therefore there are tremendous opportunities for future business in expanding consumer markets such as China and India New locations and store types offer Wal-Mart opportunities to exploit market development They diversified from large super centres to local and mall-based sites Opportunities exist for Wal-Mart to continue with its current strategy of large super centres Threats Being number one means that you are the target of competition locally and globally Being a global retailer means that you are exposed to political problems in the countries
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