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Automobile Brand Essay Examples

328 total results
An Analysis of the Role of the Brand on the Web
"The Web is so overloaded with clutter and information, brand becomes an important differentiator." What is the role of brand on the Web? It's huge. The wonderful thing about the Web is that anybody can create a website. The terrible thing about the Web is that anybody can have a website, and does. The Web is...
1,283 words
3 pages
A Comparison of Water Brand Ads
Comparison Of Water Brands Ads
The product line that was chosen was Water. There are numerous brands that have been developed in the field of water, hence leading to tough competition. But out of the various brands namely Masafi, Gulfa, Oasis, Hatta and Evian. The one with the highest market share was found to be Masafi.
Be...
622 words
1 page
An Comparison of the US Based Kodak Camera Brand and Its Competition
The Kodak brand has always ranked among the top in the world by name recognition and quality. Eastman Kodak has built its brand loyalty since 1888 when George Eastman produced the first camera that simplified the complex process of photography and made it available to everyone. Since then, Kodak has pioneered many new produ...
883 words
2 pages
The Development of Brand Identity on the Example of the Jaguar Car Brand
Abstract This coursework seeks to demonstrate how branding fits into a company overall business activities, and how its strategic importance has not only remoulded the very concept of brand but also creating brand identity and brand equity. Within the confine of the Urde's Brand Orientation model, the author uses the car b...
3,950 words
9 pages
An Essay on Various Methods in Measuring Brand Knowledge
The purpose of this essay is to provide an overview and references on the various methods that can be used to measure brand knowledge (brand awareness and brand image), brand equity and brand value. This note provides a short definition of each concept and illustrations of the most widely-used measurement techniques. Once y...
3,351 words
7 pages
The Impact of Automobile Emission on Environmental Pollution
ABSTRACT Pollution from automobile emissions has become over the past few decades an issue of great concern. With a growing number of motor vehicles on our roads great concern has been attributed to the effects of these emissions to our health and to the environment. Several of the gases emitted, which when present in cert...
3,854 words
9 pages
Brand Consciousness Evident in Todays Generation
There are many influences in a school setting that pressure students to conform. The apparel the "cool" students wear can greatly impact what the others are wearing. These "cool" or fashion-oriented student are considered the trend setters; they are what the others aspire to br. Many students wear these...
950 words
2 pages
Definition and Influence of Sponsorship on Brand Creation
Using two or three Brands, Discuss the Influence of Sponsorship on the creation of Brand Meaning. Sponsorship is one of the means open to a company to bring itself or its products to the attention of consumers and present them in a favourable light. Advertising is the most frequently used marketing tool and speaks to a co...
2,648 words
6 pages
Analysis on the Irn Bru Brand
- BOSTON MATRIX - - ANALYSIS ON The IRN BRU BRAND Analysing the current position that the current Irn Bru brand stand in the soft drink brand share its suggest that they are somewhat declining in their brand share of the soft drinks market due to innovations that competitors may have released as a way of gaining an adva...
467 words
1 page
A Research on Brand Equity
Brand equity can be viewed both as an intangible or tangible asset and or liability. The tangible being the monetary value of a brand and best viewed as the amount of additional income expected from a branded product over and above what might be expected from an identical, but unbranded product. To best illustrate this poin...
2,353 words
5 pages
An Introduction to the Starbucks Brand Image and Its Development
Starbucks can sustain growth by continuing the development of the Starbucks brand image and by increasing its presence in different markets. Starbucks is growing very rapidly and is consistently evaluating new opportunities in its domestic and international retail markets, new specialty sales partners, penetration in the gr...
352 words
1 page
The Influence of Advertising on the Creation of Brand Meaning
In discussing the influence of advertising on the creation of brand meaning, it is first necessary to define advertising and brand meaning. In this particular study, advertising can be seen as 'any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor.' (Kotler, Armstrong,...
2,687 words
6 pages
An Analysis of the Concept of Branding
The core element in the marketing mix is the company's product because it provides the functional requirements sought by customers. Marketing managers develop their products into brands which help to create a unique position in the minds of customers. Brand superiority leads to high sales, the ability to charge price prem...
2,002 words
4 pages
An Analysis of Surfing Clothing Brand Bilabong
1.0 SECTION A 1.1 PRODUCT INFORMATION Original Brand Name of Product: Billabong International Product Class: Surf Brand Description: Created by two avid surfers, Billabong is a brand designed by surfers, for surfers. In 1973, Billabong offered little more than a small range of surf wear: mainly surfboards an...
4,326 words
10 pages
The Difference Between Smoking a Filtered Brand Cigarette and Non-Filtered Brand Cigarette
If you really want to ruin your health then smoking cigarettes is one of
the best ways I know how to do it. Smoking cigarettes cause lung cancer,
emphysema, and the one thing that most people notice right off hand is bad
breath. If you are into destroying your health, I want you to follow these step
so that you can be on yo...
834 words
2 pages
How Brand Equity Can Be Viewed Both as an Intangible or Tangible Asset and/or Liability
Brand equity can be viewed both as an intangible or tangible asset and or liability. The tangible being the monetary value of a brand and best viewed as the amount of additional income expected from a branded product over and above what might be expected from an identical, but unbranded product. To best illustrate this poin...
2,356 words
5 pages
An Exploration of the Ways in Which Companies Create Brand Loyalty
Introduction A company’s main question in relation to selling their products or services use do be: ,,How do I get people to buy my product?” Nowadays companies still greatly appreciate the answer to this question but they have also realized that getting customers is not the only thing they need to do. In today’s rapi...
1,648 words
4 pages
An Introduction to Strengths and Product Diversity of the American Company Goodyear
STRENGTHS Size Product diversity Total market coverage An American company International sales Generally increasing sales revenue since 1991 Brand recognition Brand loyalty Reduction in debt since 1991 Introduction of new tire lines The Blimp P/E ratio The world’s No. 1 tire manufacturer Patents: 2,903 Tradem...
1,300 words
3 pages
How the Brand 'Handi-Wrap' Works in the United States
When corporations market a product globally choosing a brand name is a major factor in the success of that product. Handi-Wrap is a very well known brand in the United States, but in other parts of the world like the United Kingdom and Australia, the brand's name is considered funny but still effective, but what about in ot...
1,451 words
3 pages
The Rise of Chung Ju Young - the Founder of Hyundai
Most Americans know Hyundai as a brand of automobile. In reality, the Hyundai Business Group is one of the world's largest and the successful businesses with more than fifty subsidiaries that produce everything from cars to computer chips (Steers. 45). Who would have guessed that the founder of Hyundai started out growing r...
1,102 words
2 pages
The Revolutionary Model: Model T
In the beginning, People had to walk or ride on horses to get around. Later, there were locomotives and, eventually, the automobile. The invention of the automobile connected people and made work easier. However, the price of this new technology was outside that of an average family. That is until Henry Ford made use of the...
588 words
1 page
The Revolutionary Model: Model T
In the beginning, People had to walk or ride on horses to get around. Later, there were locomotives and, eventually, the automobile. The invention of the automobile connected people and made work easier. However, the price of this new technology was outside that of an average family. That is until Henry Ford made use of the...
439 words
1 page
Automobile Racing
Racing, Feeling Life In The Fast Lane Automobile Racing is considered a sport, but to me, it has ten times more excitement, unpredictability, and amazement than any activity that I have participated in.This passion originates when drivers race specially designed automobiles over tracks or courses of differing lengths, d...
1,064 words
2 pages
How to Take Care of Your Automobile on a Regular Basis
Taking care of an automobile is very simple. Filling a car up with gasoline and changing the oil are the basics for maintaining a cars engine. Changing gasoline is easy. The cars gasoline tank gets low and all it requires is a one step fill up at the gas station. The process of an oil change is much more complex. Most cars...
882 words
2 pages
An Analysis of Slogans in Automobile Ads in an Australian Newspaper
Text Analysis The three advertisements I have chosen come from the Australian newspapers issued on April, 2004. These three slogans are currently used in advertisements for automobiles: "Oh what a feeling!" (Toyota) "Move your mind" (Saab) "The Relentless Pursuit of Perfection" (Lexus)...
808 words
2 pages