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Burger King Corporation Essay Examples

4,557 total results
A Review of Burger King in Comparison to McDonalds
Walking into some fast food restaurants can be exciting. As soon as you walk in you start to smell their prize winning food, you can feel the heat that is coming from the grills that they use to make your favorite fast foods. You can see the whole restaurant just with one look, there is always people ready to help you order...
418 words
1 page
An Analysis of the Marketing Battles Between McDonalds and Burger King
McDonald’s vs. Burger King Organizational Diagnosis by Fastalk Consultants In diagnosing the McDonald's organization, the first issue we will examine is their company goals. McDonald's has a goal of one hundred percent total customer satisfaction. However, they do realize that this goal is not always attainable. Ther...
2,906 words
6 pages
McDonald's Market Impact to Burger King and Taco Bell
The way that Burger King and other fast food restaurant chains do business and markets their products to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldizatio...
1,108 words
2 pages
An Introduction to the Two Competitive Tools That Would Help Burger King: Quality and Variety
TWO COMPETITIVE TOOLS THAT I FEEL WOULD HELP BURGER KING ARE QUALITY AND VARIETY. WE ARE ALL FAMILIAR WITH THEIR PRODUCTS THEREFORE, WE ALL SHOULD AGREE THAT SOMETIMES THE FOOD SEEMS LIKE IT HAS BEEN SITTING ON THE SHELF A WHILE. ALSO, THEY SHOULD INCORPORATE MORE VARIETY INTO THEIR MENU. BURGER KING, (ALONG WITH ALL THE OT...
338 words
1 page
Burger King Still Trailing Behind Fast Food Giant McDonalds
Burger King Loosens Up Summary Burger King is the second largest fast food restaurant chain in the world behind McDonald's. Bought in 1967 by the Pillsbury Company, Burger King has tried many different advertising schemes to pass McDonalds. Moreover, Burger King went through eight presidents and six chairmen in hopes of c...
1,184 words
3 pages
The History of the Burger King Corporation
Jonathan VazquezIntro to BusinessBusiness PaperMay 11, 1999 Burger King is a leader in today's fast-food industry, with locations in all 50 states and 56 international countries and territories around the world. James McLamore and David Edgerton founded Burger King Corporation in 1954 in Miami, Florida. McLamore and Edgerto...
1,930 words
4 pages
An Analysis of the Strengths of McDonalds in the Burger Business
McDonald’s is the undisputed king of burgers. This has been the trend in the fast-food industry from their creation in the 1960’s to their massive growth in the 70’s, 80’s, 90’s, and now the new millennium. Over the past forty years, McDonald’s has fully taken advantage of their strengths but because of maturity in the fast...
1,476 words
3 pages
Understanding How a Corporation Is Formed and Operates
"A corporation is a business that, although owned by one or more investors, legally has the rights and duties of an individual. Corporations have the right to buy, sell, and own property. Corporations may make legal contracts, hire and fire workers, set prices, and be sued, fined, and taxed. A business must obtain a ch...
1,623 words
4 pages
A Research Paper About Microsoft Corporation's Success History
Microsoft Corporation TABLE OF CONTENTS MICROSOFT HISTORY 1 EARLY INFLUENCES 2 FIRST BUSINESS VENTURE 3 EDUCATION ATTEMPT 3 THE MOTIVATIONAL SIDE OF FEAR 4 A JAPANESE CONNECTION 5 IBM INFLUENCE 5 SURVIVAL OF THE FITTEST 6 A CRUCIAL DEAL 6 COMPETITION ERRORS 7 BIRTH OF WINDOW...
4,540 words
10 pages
An Introduction to the History and the Origins of the Sonic Corporation Founded by Tony Smith
SONIC CORPORATION INTRODUCTION BACKGROUND INFORMATION In 1953 Sonic Corporation was founded by Tony Smith in Shawnee, Oklahoma under a different name of the Top Hat. Tony Smith started the company as a drive-in restaurant featuring hot dogs, hamburgers, and french-fried onion rings. In the mid-50s Smith was asked by Ch...
1,465 words
3 pages
The Monopoly and Globalization of the Microsoft Corporation
Monopoly? Is Microsoft actually a monopoly? No, they are not. They don’t force you to buy their products, they are not the only company out there, and even though they are the most used, people do have many other choices. Who makes you buy a product? No company makes you buy their products. If any company made you buy...
512 words
1 page
An Introduction to a Corporation as a Business
"A corporation is a business that, although owned by one or more investors, legally has the rights and duties of an individual. Corporations have the right to buy, sell, and own property. Corporations may make legal contracts, hire and fire workers, set prices, and be sued, fined, and taxed. A business must obtain a ch...
1,748 words
4 pages
Burger King Rib Sandwich Versus McDonalds McRib
The article talks about the Burger King will serve up the Rib Sandwich which has a similar theme with McDonald’s McRib. Burger King is also releasing other summer BBQ menu. I think this is the competition between two firms as we talked in class. In my opinion, as the Rib Sandwich exists in the future, the market share of...
298 words
1 page
A Paper on McDonald's and Burger King
Is McDonalds more competitive than Burger King Introduction I am comparing McDonalds and Burger King with each other to see which is most competitive. McDonalds and Burger King are both well-established restaurants over the world. They are also two of the most popular restaurants in the world. I will take surveys and...
1,095 words
2 pages
An Analysis of the Human Resources
Human resources means when a business has a forecast and a projection of its future staff needs. This means that the business can develop appropriate strategies for the recruitment, training and development of its staff. Within a small business, with perhaps one or two employees, responsibility for human resources will lie...
6,236 words
14 pages
How Quality and Variety Would Help Burger King in Its Business Strategy
TWO COMPETITIVE TOOLS THAT I FEEL WOULD HELP BURGER KING ARE QUALITY AND VARIETY. WE ARE ALL FAMILIAR WITH THEIR PRODUCTS THEREFORE, WE ALL SHOULD AGREE THAT SOMETIMES THE FOOD SEEMS LIKE IT HAS BEEN SITTING ON THE SHELF A WHILE. ALSO, THEY SHOULD INCORPORATE MORE VARIETY INTO THEIR MENU. BURGER KING, (ALONG WITH ALL THE OT...
331 words
1 page
A Comparison of McDonald's Versus Burger King on Organisational Diagnosis By Fastalk Consultants
McDonalds vs. Burger King Organizational Diagnosis by Fastalk Consultants In diagnosing the McDonald's organization, the first issue we will examine is their company goals. McDonald's has a goal of one hundred percent total customer satisfaction. However, they do realize that this goal is not always attainable. Therefore, i...
2,874 words
6 pages
An Analysis of the Competition Between Fast Food Chains in America
Phone: 630-623-3000 Fax: 630-623-5004 Would you like that super-duper-sized? McDonald's, the world's #1 fast-food chain (and #1 owner of commercial real estate), operates about 29,000 restaurants (some 12,800 in the US) in 121 countries worldwide. Non-US restaurants account for more than 60% of...
1,725 words
4 pages
A SWOT Analysis of McDonalds in Comparison to Burger King
Swot Analysis
McDonald's vs. Burger King Organizational Diagnosis by Fastalk Consultants In diagnosing the McDonald's organization, the first issue we will examine is their company goals. McDonald's has a goal of one hundred percent total customer satisfaction. However, they do realize that this goal is not always attainabl...
1,602 words
4 pages
The Ups and Downs of the Burger King Company
Burger King is a reliable burger company which has had its ups and downs.
In 1974, it came out with a slogan of "Have it your way" and at this time it
also had a 4 % market share. Burger King's idea was to have the customer have
their burger done their way rather than a standard burger. In the early 80's
Burger Ki...
1,653 words
4 pages
An Analysis of the America's Biggest Hamburger Chains and the Customer's Report Research Project on Food Chains
Forty million customers are served every day by America's biggest hamburger chains--McDonald's, Burger King, and Wendy's. In fact, many fast food restaurants are becoming an extension of the family kitchen. About two-thirds of all fast food is takeout, and most of that goes home. Some chains are beginning to put mobile unit...
380 words
1 page
An Analysis of the Minimum Wage in the Massachusetts
Minimum Wage Minimum wage is the least amount of pay that a person receives for the job that he/she performs. The minimum wage in Massachusetts is $5.50. A job that pay s minimum wage offers little or no opportunity for improvement. Majority of the people who work for minimum wage are students, people with little education...
426 words
1 page
The Question of Whether McDonald's Are More Competitive than Burger King
Is McDonalds more competitive than Burger King Introduction I am comparing McDonalds and Burger King with each other to see which is most competitive. McDonalds and Burger King are both well-established restaurants over the world. They are also two of the most popular restaurants in the world. I will take surveys and look...
1,100 words
2 pages
A Comparison of Burger Chains in America
Burger Wars Forty million customers are served every day by America's biggest hamburger chains--McDonald's, Burger King, and Wendy's. In fact, many fast food restaurants are becoming an extension of the family kitchen. About two-thirds of all fast food is takeout, and most of that goes home. Some chains are beginning to pu...
382 words
1 page
A SWOT Comparison of McDonald's and Burger King Company Organization
swot analysis McDonald s vs. Burger King Organizational Diagnosis by Fastalk Consultants In diagnosing the McDonald's organization, the first issue we will examine is their company goals. McDonald's has a goal of one hundred percent total customer satisfaction. However, they do realize that this goal is not always attaina...
2,907 words
6 pages