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Marketing Career Essay Examples

2,021 total results
Sustainable Marketing
With reference to the readings below and your own literature research,
outline and critically assess the idea of ``sustainable marketing'' Sustainable marketing is a modern concept that most companies are using
to market their products nowadays. In general, sustainable marketing can
be defined as a way to market products i...
2,183 words
5 pages
Challenges to Sustaining Careers in Marketing
Philip Kotler said, “Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.” In fact, there may be no single person who has actually mastered the art of marketing. However, nearly every transaction that occurs in the world involves marketing, and every successful business has a marketing strategy. No...
1,460 words
3 pages
An Essay on Cyber and Traditional Marketing
1.0 Introduction Nowadays, Internet enables business ubiquity, allowing a company to conduct business everywhere, all the time. Internet usage and cyber marketing are growing explosively. The worldwide Internet populations are growing more than 580.78 million by the end of May in 2002, up from just 1 million in 1994. It a...
4,214 words
9 pages
Marketing Law and Ethics
Marketing Law and Ethics Assignment One - Ethics Being ethical as a marketer has its advantages as well as its disadvantages. The 'negative' advantages are obvious, all of which point to personal and business gain. However, to say that one must act unlawfully to be unethical would be false. The provided statement i...
1,111 words
2 pages
An Analysis of the Grocery Store Marketing and the Promotional Mix in Marketing Communication
To be able to complete a seven-paged research assignment on the topic of one of selectable few provided would take much more time and effort then two weeks. In the result of this I have decided to do a report on each of the categories, thus completing the assignment with ease, and also meeting the requirements for the paper...
822 words
2 pages
The Relationship between Sony and Marketing and Its Features
Sony and Marketing WHAT MARKETING IS: The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing encapsulates many activities in a business. Marketing, in fact, r...
2,019 words
4 pages
Understanding the Primary Concern or Objectives of Marketing
WHAT MARKETING IS: The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing encapsulates many activities in a business. Marketing, in fact, refers to any activity undertaken b...
2,016 words
4 pages
Cashing in Through Marketing
Marketing Marketing is currently standing verge of the greatest change in lifestyle, which he has ever undertaken. All around the globe businessmen and other entrepreneurs are racing to cash on the future of marketing. Tradition is being turned on its head as all of free enterprise begins plans to phase out age-old meth...
1,250 words
3 pages
Career Burnout: Effects and Solution to Minimize It
Career Burnout Experiencing burnout is a term that we all hear frequently through our working life. Sure, we all might say, I am burned out and yet, next day be fired up. Being burned out is something entirely different from getting four homework assignments in a day. Its a disease that causes pain and suffering in many...
1,365 words
3 pages
An Analysis of Ikeas Marketing Strategy
1.Introduction 1.1Background This report is the further report based on the initial report of Australian furniture retailing industry. Here, it will be mainly focus on one of the distinguished company in Australia - IKEA - operates in the furniture retailing industry. Meanwhile, it will attempt to analysis the marketing...
3,089 words
7 pages
Marketing Strategy of the Book Treasures
BOOK TREASURES Marketing Strategy Book Treasures strategy can target median age families made of young parents with children. The store is situated in a well-populated area of 86,575 people with an average household income of $54,374. Book Treasures strategy is to identify and sustain its competitive advantage by satisf...
1,122 words
2 pages
An Essay Criticizing Marketing Ethics
Marketing can undoubtedly bring benefits to society, although some aspects of marketing may be questionable on ethical grounds. The aim of this assignment is to raise criticism of marketing and show that consumer behaviour is affected by ethical issues. Do consumers really care about marketing ethics? Ethics is a complex...
1,918 words
4 pages
A Definition and Benefits of Direct Marketing
Introduction Direct Marketing describes a collection of tactics and communications channels via mail order, Internet sales, personal sales, etc., with no middleman involved. ( It also an approach to marketing which aims to create and continue a direct relationship between an organisation and its custo...
1,984 words
4 pages
An Essay on the Functions of Marketing and the Marketing Environment
Marketing is one of the most important functions in any organization. The sales generated and sustained have been acknowledged as a direct function of the marketing process. According to Philip Kotler, "marketing is typically seen as the task of creating, promoting and delivering goods and services to the consumers and...
1,384 words
3 pages
An Analysis of the International Marketing Research
What is International Marketing Research? According to our last year’s studies, the term „marketing research” refers to the gathering, recording, analysing and presenting information which focus on a previously defined problem and it is closely linked to the firm’s decision-making proc...
2,467 words
5 pages
A Definition and Four Approaches to Marketing
Marketing is more than selling and promotion The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing summarizes many activities in a business. Marketing, in fact, refers to...
775 words
2 pages
The History of Direct Marketing in the United States and Its Different Forms
In the late 1800s, Richard W. Sears, a railroad clerk in North Redmond, Minnesota, acquired an abandoned case of pocket watches. Using his list of other railroad clerks throughout the Midwest, he marketed his watches with great success. Sears recognized immediately that an entrepreneur with a list of accurate names and addr...
1,112 words
2 pages
Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing Management Philosophies. * The production Concept: The production concept holds that consumers will favor products that are available and...
1,540 words
3 pages
An Overview of the Three Definitions of Marketing
The term marketing has many definitions and these definitions are constantly changing. However, the most constant idea is that marketing is a process in an attempt to satisfy and benefit both the consumer and the organization. This essay will include the author's personal definition of marketing and definitions from two oth...
1,256 words
3 pages
The History and Impact of Snowboarding on Retail Marketing
The Impact of Snowboarding on Retail Marketing November 9, 1996 Marketing 388 Introduction: The ski industry has been around since the beginning of the century. Since that time the retailing industry of the ski world has been on a steady increase. At the beginning of this decade the increase began to...
1,813 words
4 pages
An Analysis of the Changes in the International Marketing Environment with the Inclusion of China in the World Trade Organization Regulations
Introduction The time is not far when the face of the economic side of the world will change with the advent of the rules and regulations of the World Trade Organization (WTO) being implemented in China. This is something that has been on the table of discussions for people, especial in many business firms. In brief, the W...
2,137 words
5 pages
An All to Familiar Approach to Marketing
Marketing can be defined in many ways; it all depends on the product that one is trying to sell. There are many ways to advertise a product; one can promote a product visually on a newspaper, magazines, television commercial, or on the internet; it can also be advertise orally by word of mouth. I will define marketing as th...
568 words
1 page
The Four P's in Marketing
Marketing is a managerial process by which organizations identify, anticipate and satisfy target customer needs and wants better than the competitors do so as to build a mutually beneficial long term relationships. Marketing is an ongoing process. Developing the 4P's (Product, Price, Place, Promotion) is also essential. Th...
454 words
1 page
A Comparison of the Online and Print Media Marketing Efforts of ESPN
INTRODUCTION What was it that caught your eye? Was it the swimsuit issue? Was it the great analysis and live updates on the NFL draft? Was it that you too, could be sitting next to Dan Patrick or Stuart Scott hosting Sports Center after winning the "Dream Job" contest? Are you a fantasy "nut" that can'...
691 words
2 pages
Marketing Nature and Role of Marketing in Companies and in Society
Jonathan Rosenberg Business Assessment Notes: HSC Topic 3 - Marketing Nature and role of markets or marketing: Role of marketing in firm or society: Firm: creates sales, brand image. A market allows you to create awareness of your product and increase market share. Society: Marketing creates jobs, products, services and ta...
932 words
2 pages