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The Marketing Mix Essay Examples

786 total results
The Problem of Varied Mix of Races, Cultures and Ethnicity in America
America has long been called "The Melting Pot" due to the fact that it is made up of a varied mix of races, cultures, and ethnicities. As more and more immigrants come to America searching for a better life, the population naturally becomes more diverse. This has, in turn, spun a great debate over multicultura...
2,903 words
6 pages
An Explanation and the Origins of the Term Marketing Mix
Marketing Mix The term "Marketing Mix" was born in the early 1960's and is one of the more popular phrases used in marketing. So what is the Marketing Mix? In an article titled "The Concept of the Marketing Mix" written by Neil H. Borden describes the four elements that actually make up the marketin...
757 words
2 pages
Marketing Law and Ethics
Marketing Law and Ethics Assignment One - Ethics Being ethical as a marketer has its advantages as well as its disadvantages. The 'negative' advantages are obvious, all of which point to personal and business gain. However, to say that one must act unlawfully to be unethical would be false. The provided statement i...
1,111 words
2 pages
An Analysis of the Grocery Store Marketing and the Promotional Mix in Marketing Communication
To be able to complete a seven-paged research assignment on the topic of one of selectable few provided would take much more time and effort then two weeks. In the result of this I have decided to do a report on each of the categories, thus completing the assignment with ease, and also meeting the requirements for the paper...
822 words
2 pages
Sustainable Marketing
With reference to the readings below and your own literature research,
outline and critically assess the idea of ``sustainable marketing'' Sustainable marketing is a modern concept that most companies are using
to market their products nowadays. In general, sustainable marketing can
be defined as a way to market products i...
2,183 words
5 pages
An Essay on Competition and Market Segmentation
Competition and Market Segmentation. We found originally that residents were easy targets willing to pay for improvements. Commuters were more skeptical to pay because it may be more convenient for them to attend a private gym outside of Fordham. Therefore, we found the market to be segmented between residents and commu...
394 words
1 page
The Role of Marketing and Marketing Mix in Achieving Business Goals
ROLE OF MARKETING AND MARKETING MIX IN ACHIEVING BUSINESS GOALS Within any business planning is an essential tool n achieving business goals and the mission statement. Plans include hierarchical style which includes the long-term strategies, short-term and medium. Spending $750 million every year on sales, promotion and di...
1,301 words
3 pages
A Description of the Concepts of Marketing and the Marketing Mix
Marketing and the Marketing Mix This essay describes and explains the concepts of Marketing and the Marketing Mix. MARKETING Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that will satisfy individual and organi...
843 words
2 pages
The IKEA's Expanded Marketing Mix
The Expanded Marketing Mix: IKEA Introduction At any successful company, marketing seeks to connect with customers, serve their needs, and accomplish the stated mission of the organization. A successful marketing process creates value through consumer satisfaction from brand building before the sale to post-sales service...
1,678 words
4 pages
Describing the Term Marketing Mix and Price Variables
Marketing Mix: The term marketing mix is used to describe the all the options available to the marketing manager in order to market a particular good or service. It is often referred to as the 4P s(i.e Product, Place, Promotion, and Place) The Product Variable: This aspect of the marketing mix deals with researching consu...
761 words
2 pages
Breaking Down Factors Involving Marketing Mix
Marketing Mix What is the marketing mix? Professor Jerome McCarthy coined this term which breaks down into four separate parts: product, price, place, and promotion, better known as the four P’s of marketing. Some experts feel this early 60’s mentality is a little archaic and should reflect societies other factors. Today’s...
601 words
1 page
A Company Profile of Levi Strauss & Co and the Different Marketing Mix It Applies
INTRODUCTION Levi Strauss & Co. is one of the largest company in the business world, having headquarters in all of the continents and selling their most significant product, clothing. Their most popular items are the Levi's jeans and the Dockers khaki pants. Levi's Strauss & Co. has been a very successful company p...
4,374 words
10 pages
A Research on Old and New Marketing Mix Management Paradigm
market mix Has today's dominant marketing mix paradigm become a strait-jacket? A relationship building and management approach may be the answer. The marketing mix management paradigm has dominated marketing thought, research and practice since it was introduced almost 40 years ago. Today, this paradigm is beginning to lo...
2,713 words
6 pages
An Essay on Cyber and Traditional Marketing
1.0 Introduction Nowadays, Internet enables business ubiquity, allowing a company to conduct business everywhere, all the time. Internet usage and cyber marketing are growing explosively. The worldwide Internet populations are growing more than 580.78 million by the end of May in 2002, up from just 1 million in 1994. It a...
4,214 words
9 pages
The Relationship between Sony and Marketing and Its Features
Sony and Marketing WHAT MARKETING IS: The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing encapsulates many activities in a business. Marketing, in fact, r...
2,019 words
4 pages
Understanding the Primary Concern or Objectives of Marketing
WHAT MARKETING IS: The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing encapsulates many activities in a business. Marketing, in fact, refers to any activity undertaken b...
2,016 words
4 pages
Cashing in Through Marketing
Marketing Marketing is currently standing verge of the greatest change in lifestyle, which he has ever undertaken. All around the globe businessmen and other entrepreneurs are racing to cash on the future of marketing. Tradition is being turned on its head as all of free enterprise begins plans to phase out age-old meth...
1,250 words
3 pages
A Report on Channels of Distribution
I. Executive Summary. Channels of distribution are critical to the success of a manufacturer. A well designed channel creates time, place and ownership utility for the consumer and can augment the manufacturer's product. Distribution channels may move product directly from the manufacturer to the consumer, or make use of i...
3,101 words
7 pages
Marketing Mix and the 4 P's of Marketing
Marketing Mix 3 The Four P's 3 Product 3 Place 4 Price 5 Promotion 6 Marketing Mix and the Market Plan 7 References 8 Marketing Mix The marketing mix revolves around the customer and their desires and/or needs. Although the customer is not included in the marketing...
1,135 words
3 pages
A Paper on the Key Elements of the I-Zone Marketing Mix
What are the key elements of the I-Zone marketing mix? Marketing mix includes product, price, communications and distribution decisions. The keys for Polaroid were the target market they were trying to attract lay in hitting all four of these areas. They realized that teens at this point in time had more spending power t...
397 words
1 page
An Essay on the Marketing Mix
The marketing mix is "the set of controllable tactical marketing told - product, price, place and promotion - that the firm blends to produce the response it wants from the target market." - Kotler. This means that the marketing mix is made up of the 4P's mentioned above, these are used together to develop a posit...
988 words
2 pages
The Concept of Marketing Mix
Introduction A marketing mix is the controllable variable the company puts together to satisfy a target group. ( Perreault, 2004) Marketing mix is also a concept that summarizes the basic elements of effective implementation of the fundamental variables of marketing. The strategy chosen by the organization is followed th...
1,316 words
3 pages
A Case Study regarding The "Promotional Mix Methods" Used in Movie Marketing
Movie Marketing A Report submitted in partial fulfilment of the requirements for the award of Master of Science of the Loughborough University. November 2004 ABSTRACT This report was initiated in response to a case study by David Jobber (2004) regarding the 'Promotional Mix Methods' used...
6,160 words
14 pages
Using the Appropriate Targeting Strategy in the Target Market Selection Process
3) The major steps in the target market selection process are 1 identifying the appropriate targeting strategy. The strategy used to select a target market is affected by the target market characteristics, product attributes, and the organizational objectives and resources. There are three basic targeting strategies. They...
501 words
1 page
An Analysis of the Macro-Forces of an Industry and a Comparison of the Marketing Mix of Two Companies
TROY'S ASSIGNMENT Index page 1 Cover page 2 Index page 3-8 Part 1 - The macroenvironment 8-14 Part 2 - The marketing mix 15 Bibliography INTRODUCTION Within this report the macro-forces of an industry will be analysed, continuing on to compare the marketing mix of two organisations within that industry. All organi...
3,242 words
7 pages