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Executing technology changes is simple -- just like dieting for losing weight is effortless Of course anyone who has ever experienced either practice knows that both require a lot of hard work over a long period of time When technology change becomes an influential element for organizations to survive in the uncertain environment organizations need to think carefully about how should the technology change process be implemented and the reason for adapting it Amazoncom the well-known online retailer is recognized for how it became a successful company from riding the internet hype Whenever reading articles on Amazoncom they only state how Amazoncom has became even more outstanding and innovative overnight within flip of hands However the underlying essence and reasons that reflect to the changes was never mentioned Noticeably technology has been the most important element that influences Amazoncom particularly the rapid increases in the usage of Internet and IT Amazoncom have always been able to fully take the advantage of the new technology changes they have implement such as the one-click checkout individual customer marketing and Amazon marketplace However at Amazoncom they implement technology changes around their core value which is the customer experience Bezos stressed the importance of Amazoncoms business model which involves putting customer experience above everything elseHe said the decentralized culture of the Internet startup helps direct attention to customer satisfaction Liu 2000 It is essential for organizations to know their own identify before applying any technology changes because without a purpose they are just following the trend rather than being extraordinary Great companies first build a culture of discipline--disciplined people who engage in disciplined thought and who take disciplined action--and create a business model that fits squarely in the intersection of three circles what they can be the best in the world at a deep understanding of their economic engine and the core values they hold with deep passion Collins 2002 From the start Amazoncom never diverse from the
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