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For more than 50 years television has been the medium of choice for many From the beginning it was decided that it would be a free form of entertainment while commercial breaks served as the source of revenue for networks Of course companies want the biggest bang for their advertising buck they want to reach the largest audience whose members are potential consumers With that in mind have you ever wondered why some shows remain on television while others are yanked faster than donuts at your local Krispy Kreme Same principle Its all about whether audiences are interested enough for networks to justify keeping certain shows on the air This is measured with TV ratings The service of television ratings is the domain of Nielsen Media Research which was founded in 1923 by Arthur C Nielsen Sr At the time the company measured radio audiences and made the switch to television in 1950 when the medium appeared to be the wave of the future Nowadays it is a monopoly in the United States TV ratings arent meant to gauge the quality of a particular show They do not determine if people like a show or not Actually all TV ratings do is measure the number of people watching at any given time TV networks then purchase this valuable information to find out if their shows are being watched Using this data networks are able to set the advertising fees in accordance to their most watched timeslots In the United States Nielsen always uses at least 5000 households as part of its research Think thats not enough considering there are about 100 million households with TV sets in America Nielsen only needs that much because its strategy consists of using statistical sampling to extrapolate results for the rest of the nation These NielsenTV families as they are called are randomly selected and different ethnic and income groups are represented No one can volunteer for
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