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Introduction Though many of todays marketing practices have evolved due to increased technology the marketing environment still centers around the 4 Ps of marketing Marketing is the process of planning and executing the conception pricing promotion and distribution of ideas goods and services to create exchanges that will satisfy individual and organizational objectives Reflecting on my recent 2005 Chevy Tahoe SUV purchase the 4Ps played a significant role in the product I selected Below are a synopsis of each and the correlation of each of the 4Ps and the role it played in my purchasing decision PRODUCT A product refers to the total concept that is sold The total product consists of both tangible eg raw materials features accessories and intangible eg brand name product line customer service parts In general terms product also refers to the needs satisfying offering by a business to consumers It is therefore more than the physical product of service offered by the business During my selection process it was important to purchase a vehicle that was cost effective and met my budget In addition it was also imperative that the vendor had a reliable history as proven over time Chevy has made an impact with its marketing campaigns and connecting with customers I searched several web sites but found quite comfortable at httpwwwchevroletcom which was easy to navigate and very informative PRICE Price refers to the final cost of the product that is paid by the consumer It represents the intrinsic value of a product or service to consumers A business may implement a variety of pricing policies dependent on revenue goals Value for money was essential for my product selection Purchasing a product that met my personal objectives as well as meeting financial state was probably the single most important of my purchasing decision PLACE Place is broadly concerned with both the location of business and the method of
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