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Web access and social web platforms are available almost everywhere you look From home computers to smartphones and portable tablets and laptops people can access social web anywhere they go Many use these social platforms to stay in touch with friends and family for entertainments and for a long list of other reasons The social web can also be useful for business owners in expanding their marketing efforts More and more companies businesses and brands are taking advantage of these social outlets to reach customers and grow their businesses and are having great results With the amount of social platforms and applications available it may seem overwhelming for a business owner looking to use these platforms in their business So what are the basics In the next several paragraphs we will discuss a few social media platforms how business owners can use them and what results some have experienced by using these tools in their businessesFirst lets talk about Facebook Facebook is the largest social media platform accounting for 90 of all time spent on social media Lipsman et al 2012 One example of businesses using this tool is in real estate Nine out of ten Real Estate Agents are currently utilizing this tool to sell homes Real Estate 2011 All types of businesses can also use this site to their advantage Unlike traditional webpages that can be costly to update and maintain Facebook is free and easy to use Business owners can create fan pages that their customers and clients can like or follow Once these pages are created business owners can then use the fan page to create a dialogue with their followers through postings calendar events photos and promotions Having an open dialogue with customers helps business owners gage the needs and interests of their customers Updating Facebook as opposed to the traditional website is also faster and fans can contribute by sharing recommendations or tagging businesses in photos Bazan 2013 Another
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