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Word Count: 997
PERSON 1 People most often remember what they first hear or see This is the primacy effect People also remember what they last hear or see This is the recency effect CAPTURING AND HOLDING ATTENTION ATTENTION-the ability to focus on one element in a given perceptual field FACTORS OF ATTENTION are the following FACTORS OF ATTENTION ACTIVITY-Choose active words Select dynamic stories Use short segments REALITY-Use tangible concepts to help the audience abstract or generalize to help make it real to them PROXIMITY-means nearness We usually notice things that closely surround us FAMILIARITY-references to the familiar are attention-sustaining esp in the face of new or strange ideas NOVELTY-novel happenings dramatic incidents or unusual developments attract attention Example Grandmother gives birth to Quadruplets SUSPENSE-much of the appeal in mystery stories arises because we dont know how they will end Creating a sense of suspense in your speech holds the audiences attention CONFLICT-controversy grabs attention A dilemna always gets the audience thinking in depth for a solution HUMOR-listeners pay attention when theyre enjoying themselves Humor can unite you and your audience by relaxing everyone and changing pace THE VITAL-we pay attention to matters that affect our health reputation property or employment PERSON 2 BEGINNING YOUR SPEECH Using a Quotation A quotation may not only be an excellent means of introducing a speech because it can prod listeners to think about something important and it often captures an appropriate emotional tone but it can also be used to capture the theme of speech Telling a Humorous Story Telling a funny story or relating a humorous experience is another means of beginning a speech When doing so however observe the following three rules of communication 1Be sure that the story is at least amusing if not funny And use the story to make a point instead of making it the center of your remarks 2Be sure that the story is
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