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I INTRODUCTION Gerber a US company producing jarred baby food was considering in 1991 whether they should acquire Alima SA one of Polands largest and most successful food processing plants With this deal Gerber expected to build a low-cost base for its European operation as a platform for growing markets of Central and Eastern Europe Because the deal could help to have the aging plant modernized and boost its sagging export trade while bringing hard currency at the same time Poland government was happy to close the deal On October 1st1991 Gerber signed a Purchase and Sale agreement in which the company committed to work with the Poland government in resolving problems such as property ownership and taxation However after this agreement Polands politics changed and Gerber faced threats from the new government that they would unable to deliver the promises made previously on October Although most conditions of the deal were attractive to Gerber it must reevaluate the merits of investing in Poland under such an uncertain situation II BACKGROUND 1 Gerber Products Company Founded in 1928 Gerber was located in a small town of Fremont Michigan It has a large variety of jarred baby foods with about 165 products Besides the company also makes basic baby apparel under its own product name and childrens wear under Buster Brown label Fruits and vegetables used in production are grown within Fremont and there is a glass manufacturer providing glass for baby foods jars Gerbers philosophy is providing a child with nutritional food doing everything we can to deserve and maintain the confidence mothers have in our products In 1991 Gerbers market share in US was 72 its main competitors--Heinz and Beech-nut shared the rest At that time there was only 4 of US houses that have babies and Gerber reached a full 92 of them Looking ways to expand business Gerber first conducted ventures in day care centers and toys but failed It then
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