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Word Count: 1,039
1 How do customers and Car Direct each benefit from the online marketing The advantages for both the customer and the CarDirect are For the customers It is very convenient to speak for the product in every place every time in a day And the detail information about the company product competitor and price is very clear to know from the online marketing It also offers other advantages like dont need go out from home or dont need to join a queue And because you buy the thing only from the director so its has a low cost It is very cheaper for you For the CarDirect there have many advantages - Adapt to the marketing quickly the company can add the product rapidly Change the price and the specification - Low cost it can reduce the cost of print and post throw communication exchange with Internet It also can sell product without shop hair water and electricitys fee the cost of people - Made relationships the CarDirect can chat with them to make relations - The information from the Internet they can know how many people had visited their website and which part they had stayed This information can help them to change the supply and the advertising And that every company can use the Internet resource Compare with the media it has a little limits and its very plenty and adapt very quickly 2 Outline CarDirects marketing What the problems do you see with its strategy - They set up website offering consumers performance pricing and dealer information and model specific chat room - Carpointcom and Ford Motor Company are looking into developing a site that would allow consumer to order car directly from the factory - Trilogy Software of Austin Texas is funding CarOrdercom Then CarOrdercom will use these dealerships to create regional distribution canters transforming these dealers into online retailers to serve
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