scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,300
Melissa Green Advertising in Schools Although this semester our class has discussed the different types of advertising in the marketplace one technique that was not discussed is that of advertising in schools This idea is a growing technique that if conducted the right way could perhaps benefit not only corporate organizations but also schools and students However there are many critics along with parents that feel advertising in schools is a horrible idea and could only lead to harm Many advertisers view children as a profitable three-in-one market That is 1 As buyers themselves 2 As influencers of their parents purchases and 3 As a future adult customer Every year children have an estimated 15 billion of their own money of which they spend 11 billion of it on products such as toys clothes candy and snacks Children also influence at least 160 billion in parental purchases Generally speaking todays children have more money to spend than ever before Companies know this and find that advertising to the youth of the nation can be beneficial and lead to future dedicated customers Because of the increase in childrens spending power in recent decades advertisers have closely targeted children as consumers New advertising strategies aimed at children have been steadily growing and expanding The toy-related program or program length commercial which is just like a infomercial is developed to sell toys and stirred public attention and debates Along with this form of advertising 900-number telephone services were accused of being aimed at children In the 1980s children got their own TV networks radio networks magazines newspapers kids clothing brands and other high-price items such as video games and other high-tech products Other new advertising strategies include kids clubs store displays directed at children direct mailing to children and sponsored school activities At first glance selling corporate sponsorship rights to pay for school activities looks like a win-win situation Needy schools get resources they need Companies get
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA