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Word Count: 564
The benefits of researching a business decision rather that making an intuitive or gut decision is the amount of critical information gained to assist in the decision process It is important to have a broad spectrum of information regarding all of the variables in any given situation In order to make informed rational decisions one should be aware of the pros the cons the cost and the consequence before jumping into a committed contract or decision Researching also helps the decision maker see history or previous performance of the organization or topic that he or she is researching Viewing the history of a situation can sometimes help to predict the future or future needs Business decisions much like business relationships are different from those in our personal lives In our personal lives we rely heavily on instincts and emotions but business relationships and decisions must remove those types of natural reactions Business is something that is conducted with people that you do not necessarily choose and the decisions that are made in that environment must be made with an educated foundation on the subject Reactionary decision making is a dangerous approach because if wrong often times something is lost be it a customer or a business relationship Business research ensures that the decision maker has taken the appropriate steps to investigate the subject matter and in turn make a decision based on facts and hopefully with that information the correct decision is made By researching you are gaining insight and knowledge You are educating yourself with the pros and the cons and therefore taking the emotional side out of making a decision You can make a decision based on sound facts and if you decide to let the emotional side step at least you know the facts To achieve success in any business or in life one must know as much as is possible about their subject matter In this very competitive world be it
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