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1 How much were the traditional marketing strategies pursued responsible for Kelloggs downfall 2 What is the underlying cause of the loss of market share for Kellogg Has the company responded in appropriate ways Justify your answer 1What business is Kelloggs in The Kelloggs Company headquartered in Battle Creek Michigan is the worlds largest producer of cereals with annual sales over nine billion Their cereal line is flag shipped by their venerable Corn Flakes but also includes such famous brands as Rice Krispies Frosted Flakes and Special K among others Additional food lines include Keebler Pop Tarts Eggo and Nutri-Grain The Company also markets cookies crackers and other convenience foods under brands such as Kelloggs Keebler Cheez-It Murray and Famous Amos to supermarkets in the United States through a direct store door delivery system although other distribution methods are also used In addition the Company markets convenience foods under trademarks and trade names that include Keebler Cheez-It E L Fudge Murray Famous Amos Austin Ready Crust Chips Deluxe Club Fudge Shoppe Hi-Ho Hydrox Sunshine MunchEms Sandies Soft Batch Toasteds Town House Vienna Fingers Wheatables and Zesta One of its subsidiaries is also the exclusive licensee of the Carrs brand name in the United States William Kellogg who founded the company in the USA believed that diet played a key role in a healthy lifestyle and that breakfast was the most important meal of the day Around 1898 he conducted experiments that led to the development of Corn Flakes Kellogg Company incorporated in 1922 and its subsidiaries are engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods such as cookies crackers toaster pastries cereal bars frozen waffles meat alternatives pie crusts and ice cream cones The company prospered and in 1924 Kelloggs established the Kellogg Company of Great Britain By the 1950s the US Company had begun to develop cereals appealing to younger tastes Frosted Flakes hit the
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