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Word Count: 2,533
Canadas media industry is constantly changing based on business opportunities that are influenced by the changes in technology Mergers acquisitions and the formulation of new companies act as a common media landscape in todays society Similar economic and political goals among companies under the much concentrated and convergent global structure of media have created immense unification Ownership within the Canadian Media industry has been a concern for a long time Canadas media industry functions differently then other countries in that it contains a range of government regulations all while experiencing the drawbacks and said benefits of large privately owned media companies In a capitalist system where the focus is on growth and size regulations need to be put into place to protect false corporate incentive and potential conglomerations in result of foreign ownership Although the media industry in Canada reflects common convergence it still is regulated under three main statutes The Broadcasting Act Telecommunications Act and the Radio communication Act The telecommunications and broadcasting communication systems had individual identities during the mid 1980s when the Acts were last revised Which poses the common questions in the 21st century of regulations in place of intensifying conglomerations and if or how we should fix the current structure in which the media industry works In order to answer these questions we must understand the two most important opposing perspectives that formulate making decisions within the media industry The two approaches are the market model and the public sphere model As described in the book The Business of Media by David Croteau and William Hoynes the market model works under the characters of supply and demand It focuses societys needs on private unregulated ownership of the media The public sphere model on the other hand is based on consumer purchasing power It argues that there are needs of the society that cannot be met by the markets supply and demand The modal focuses on the understanding of the
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