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Word Count: 266
Introduction This Case Study will cover the development of my new product at McDonalds the McFreeze Not only will it cover the development but the marketing behind implementing the new product Some of this marketing that will be covered will include advertising pricing placing and promotion Product My new product the McFreeze will be a knock off of the current Mr Misty that Dairy Queen sales The McFreeze will consist of small frozen ice pellets mixed with your choice of flavor The flavors I am planning on using will be cherry grape orange and strawberry This new product will come in two sizes large and small with the large being 32 ounces and the small being 16 ounces For pricing of this product I am going to obtain prices of the Mr Misty from different areas where it will be sold I will then set my price slightly less than Dairy Queens Mr Misty as a promotion Implementation Creating the new product will be a slight challenge since McDonalds does not stock the fruit flavors or own the necessary machine to produce the ice pellets Marketing will need to find the most cost efficient ice pellet maker and one that will take up the smallest amount of space Training on this machine will be minimal since the product is simple to create Promotion This new product will only be a summertime promotion unless sales of the product exceed my revenue goal I will market the McFreeze to all McDonald franchises in the United States as a test market and then may expand overseas if the demand is there
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