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The placebo effect is the notion that one is cured or healed as a result of merely seeking the medical advice of a doctor taking a sugar pill or even using alternative medicine Brown 1998 There are several ways in which to measure the effectiveness of a placebo as well as evidence to support the hypothesis although there is controversy in how to administer the placebo In order to measure the placebo effect one must have a minimum of two separate groups To efficiently measure the effects of a placebo treatment one should conduct a blind study wherein neither party is informed of which group is the placebo One group receives the placebo and is not instructed that they are the placebo group While the other group is given a proposed treatment Once the data has been collected the overall consensus is then compared If the placebo group is comparable to the treated group then the placebo is effective However if it is not comparable then it is considered ineffective This can be used to measure several different aspects of the human body as well as conditions There have been numerous studies done on the placebo effect Some of which have shown a remarkable positive outcome An interesting and convincing study mentioned by Brown is a study that was conducted using non-alcoholic beverages as the placebo The study consisted of individuals who were instructed that the beverage they were given contained alcohol During the study it was noted that the subjects often felt and acted intoxicated and even showed some of the physiological signs of intoxication Brown 1998 The results of the above mentioned study are astonishing How is it that the individuals exhibited physiological signs of intoxication The notion of this study is that
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