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Word Count: 980
Enter the mall and go to back to your childhood the stores in there have all the candy you want Stores are big branches who manipulate the customers by display in impulse goods more prominently Even though stores have different appearance their strategies are similar to grab customers full attention towards the store The set up in the store is design specially to invite the customer to walk into the store and buy Their strategy consists in make a set up rich in colors specific display item and decoration to instigate the person to enter Comparing anchor stores with surrounding small stores in the mall they sell more than one brand These store goals is to provoke customer to buy more than one item The displays on the store are attracting color for people to follow Anchor and small stores have the objective to make customers buy in order to make them return Anchor store gives customers the credibility to enter and buy their products The merchant provide in anchor stores gives the customer a security to buy by credit One advantages of anchor is that they provide more than one brand for the public to choose like Nike Channel Prada and more Compare retail stores to anchor them only offer one product These small stores provide de public with a specific item to sell According to Gladwell displays are canted preferably to both sides but especially to left so the potential shopper approaching to the store on the side of the sidewalk the shopper that is with the least impeded view of the store window pg97 This is an example why stores have fancy items on the windows Bright colors decorations order of displays are strategies used by stores to make customers eyes face the windows All types of subliminal messages stores show to the people eyes are to grab them into the shopping world of expenses Each detail in the store
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