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Word Count: 919
The Cola War The cola war between Coca-Cola and Pepsi is still raging and the soft drink battle ground has now turned toward cyberspace This assumption wholes true as one begins to study the web sites of these soft drink giants The Coke and Pepsi websites both advertise and entertain their consumer appeals to a younger and trendier generation using visual aides and pictures to make this appeal while concentrating on their theme appealing to our emotion and relying on their credibility to sell their product The purpose of the Coka-Cola website is to advertise their product and at the same time entertain their consumer This is evident by the link to the promotion of Cola Store that sell products containing the Coke logo ranging from apparel to outdoor products Coke The Coka-Cola website also seek to entertain their consumer and this is visible by the link that can download the latest music commercials and sporting events that their products sponsor Coke Likewise the Pepsi website purpose is to entertain its consumer while at the same time advertising their products Through the promotion link you can access other websites that are sponsored by Pepsi Pepsi Likewise the Pepsi website purpose is to entertain their consumer and this evident by the link to download the latest music and sporting events Pepsi For this purpose the Pepsi website tend to be more practical to its consumers through the advertisement and promotion of their product The Pepsi website links are more user friendly and its more easy to move within the website Accordingly these two website tend to target the younger and trendier generation of American consumers The Coka-Cola website is targeted toward a younger consumer An illustration of this would be the homepage of its website with the picture of
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