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Team A Consulting has targeted JetBlue Airways as a new client JetBlue is a leader in the low-cost commercial airline industry with a proven record of accomplishment increasing revenue every year they have been operating Their financial success can be attributed to many factors including non-union labor one type of aircraft in their fleet reducing inventory costs paperless cockpit paperless tickets and satellite radio and television at all the seats All of these help keep costs down attract new customers and the savings passed onto the customer JetBlue has been the recipient of many awards throughout the years See Appendix A for a complete list of awards from 2005 To kick off their sixth year anniversary in 2006 JetBlue is sponsoring an online instant win game for their Bigblueweek celebration Prizes include a new Acura Direct TV packages and free travel JetBlue is an upstart airline that operates in what remains one of the toughest industries imaginable and faces significant challenges In addition to specific company information Team A Consulting will discuss economic challenges facing Jet Blue and how these challenges can be overcome Team A will illustrate Economic indicators used for forecasting purposes as well as devise a list of recommendations Executive Summary Location JetBlues General offices are located in Forest Hills New York The Customer Call Center is located in Salt Lake City Utah JetBlues operations are primarily web-based with all 1100-customer service representatives working from their homes Revenue Since JetBlues inception in 1999 the airline has enjoyed a continuing increase in revenue JetBlue reported revenue for 2004 is in millions 1265972 which is up considerably from 104618 in millions in 2000 Financial Condition While the domestic airline industry has continued to suffer financial losses through 2004 JetBlue has remained profitable Their net income is 475 million and 1039 million at the years end for 2003 and 2004 They also generated operating margins of 89 and 169 in those two years which are
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