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Gloria Steinems piece Sex Lies and Advertising was a very interesting essay I had never read any of Steinems work and I quite honestly did not and still dont know much about her except that she is a feminist I was very interested in hearing about the battle she had trying to get advertisers to change their way of thinking when it came to advertisements in womens magazines particularly Ms magazine I had no idea there were so many rules and regulations when it came to the placement of advertisements in magazines Steinem used many examples of her quest for advertisers throughout her essay and this is what kept me interested In addition I was able to relate to what Steinem was saying about the amount and quality of advertisements in womens magazines Throughout Steinems essay she uses great example that allow the reader to see how difficult it was to change the minds of company executives My personal favorite was when Steinem contacted the executives at Lionel a toy train company she told them that little girls where writing in to complain that only little boys appeared on the toy box The company turned around and produced a pink train Nelson 258 This is a slap in the face to women Is this company saying that girls are only going to enjoy a toy if it is pink As a child I only played with boy toys I absolutely loved toy cars not because they were made and advertised for boys but because they were a hell of a lot more fun than Barbies and dolls I am sure many girls feel the same way as I once did and if more companies catered to this market they would sell more products I used to read womens magazines everyday my favorites included glamour and cosmopolitan I now refuse to read any womens magazines I found that the advertisements were taking over and there
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