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Word Count: 2,142
Consumers have so many choices to make compared to ten or even twenty years ago Today as always business growth depends heavily on loyal customers who return because they are satisfied with the product andor service they have received But first companies have to bring consumers into the stores The companies bring consumers into the store by marketing their product The average consumer would probably define marketing as a combination of advertising and selling It actually includes a good deal more Modern marketing is most simply defined as directing the flow of goods from producers to customers In order to answer this question fully we must define consumer goods which means goods that are used or bought for use primarily for personal family or household purposes The essay outlines the contributions of marketing through fast moving consumer goods Promotion which works hand in hand with marketing a product allows the product to be relayed to the right consumer through campaigns Market research must be completed to find a target audience which is used for promotional and advertising reasons The last part of the scheme is the actual advertising of the good which pulls the consumer into the store Marketing has had an influential impact on fast moving consumer goods through abroad range of activities including promotion market research and advertising Promotion is used to communicate information about goods and services to target market audiences thereby facilitating the exchange process Promotion plays an important role in informing educating persuading and reminding customers The promotional mix is adjusted according to the organizations promotional objectives and its marketing situation Generally in consumers services marketing and advertising will be by far the main component and the most expensive Promotion is essentially about communication Target audiences need to receive information about goods and services before they can begin to consider making a purchase The promotional objectives will influence the nature of the promotional message and the type of appeal used
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