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INTRODUCTION Amazoncom was founded by Jeff Bezos in July 1994 after the former investment banker left New York for Seattle with the idea of creating an online bookstore He launched the Web site the following July with the idea of selling books to a mass audience through the Internet In many ways Amazoncom is perhaps the company that is most closely tied with the E-Commerce phenomenon The Seattle WA based company has grown from a book seller to a virtual Wal-Mart of the Web selling products as diverse as Music CDs Cookware Toys and Games and Tools and Hardware The company has also grown at a tremendous rate with revenues rising from about 150 million in 1997 to 31 billion in 2001 Amazon transformed itself from a specialty retailer into an online shopping portal taking a cue from auctioneer eBay which set itself up as a mediator between buyer and seller It started selling products from companies such as Toys R Us and Target on its Web site It added merchandise from smaller retailers in its zShops And it competed directly with eBay through its Amazon Auctions CURRENT MISSION GOALS STRATEGY Amazoncoms mission is to leverage technology and expertise to provide the best buying experience on the Internet The goal is for people to come to Amazoncom find whatever they want discover things they didnt know they wanted and leave feeling like they have a new favorite place to shop Amazoncoms ultimate goal is to be worlds most customer-centric company Amazons current strategy is one of expansion through acquisitions and although they have enjoyed some success with this approach it has yet to positively affect the bottom line INTERNAL ANALYSIS See attached IFEM Amazon is a very strong company internally with an IFEM score of 317 MANAGEMENT Two factors accounting for 15 of the internal matrix were management One of Amazons greatest strengths
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