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ReflectCom Personalizing Beauty Introduction Every woman has dealt with the trauma of going to a cosmetic counter choosing a great shade of lipstick and bringing it home just to find that it looked better in the tube With the introduction of the new and innovative cosmetic companies on the Internet this ordeal has become a trend of the past The company Reflectcom offers a customizable line of cosmetics fragrances hair care skin care and gifts A customer depending on their preferences and what they know looks good on them customizes all of these products This sort of technology has been developed through years of research and development through the company of Proctor and Gamble Through Reflectcom the power of the internet is used to reach many women who just cant seem to find the perfect color Company History The Reflectcom website idea was developed through the well-known distributor Proctor and Gamble Proctor and Gamble was already established the field of cosmetics by offering popular lines such as Cover Girl and Max Factor The website was introduced in September of 1999 The website had the financial backing of supporters Institutional Venture Partners and Redpoint Ventures The company is headquartered in San Francisco The company does not use Proctor and Gamble products however the development lab of Proctor and Gamble is used to customize the beauty products Products Offered Reflect boasts the claim that they offer over 50000 different varieties of beauty aids The company has the ability to do this through mass customization The means of offering this customization is by having a new customer submit a profile of themselves They are asked to fill out a survey with questions such as What is your ethnic background What stage of life are you in Do you have sensitive skin Do you live at home with your parents Some questions get more in depth Which bird represents
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