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SummaryThe Dell Story came about with Michael Dell as he developed his company several years ago and has flourished ever since The company once named Dell Computers is now known as Dell The company is design is considered a mass customization process because it is a combination of a job shop and flow shop Dells high computer volume is very attractive is to the consumer especially when they can take advantage of customizing their own computer Dell has several elements of service within their production to name a few high customer service interactive quality great knowledge base and labor intensive unique talents Since Dells workforce is employed by the service sector They are productive with their creation of goods and services Best Practices and Operations Principles of DellAs a consultant I would acknowledge the best practices and operations principles for a mass customization company such as Dell would be the most beneficial Therefore I would decide which departments are in need of improvement to increase the company revenues After reviewing Dells financials and inspecting their management structure for appropriate applications Project Managers would be next to discuss the future of Dell While reviewing their Gantt charts I would make certain we were heading down the best critical path of their time lines with orders as well as the department management Additionally a review of the companys productivity through the creation of goods and service since 75 of the work force is employed by the service sector Dell should be achieving competitive advantage through differentiation in marketing and manufacturing saving on costs in shipping and on the response times flexibility In order to determine the best practices and operations I have included their direct distribution model customer service mass customization and a tightly coordinated supply chain Direct Distribution ModelDell eliminates wholesalers and retailers to allow complete control over inventory levels and distribution costs A few concepts that would be helpful for assessment are forecasting inventory
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