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WASHINGTON AdAgecom -- The Direct Marketing Association today softened its position against a federally-mandated do not call list for telemarketers suggesting it biggest desire is a one stop list that would keep marketers from having to buy separate lists from state and federal agencies At first the DMA seemed to endorse a proposal for a national do-not-call list from the Federal Communications Commission but the trade group said afterward the jury is out on whether the government should get involved with preventing telemarketers from reaching consumers FTC 16 million needed The DMAs comments came after the House Energy and Commerce Committee heard Federal Trade Commission Chairman Timothy Muris plea to Congress for it to allocate 16 million the FTC says it needs to fund its own do-not-call list Marketers will eventually pay the lists whole cost through fees collected to access the list The DMAs position advocating any sort of list puts it at odds with the American Teleservices Association which represents callers The DMA represents marketers Matthew Mattingley director of Related Stories WILL TELEMARKETERS LOSE HALF THEIR AUDIENCE Dire Predictions About Impact of FTC Do Not Call Rules FTC EMPOWERS CONSUMERS TO BLOCK SALES CALLS Congress Must Approve Telemarketers Vow to Fight Law DMA BEGINS ATTACK ON FTC TELEMARKETER RULES New Consumer Protection Laws to Be Unveiled Wednesday government affairs for the telemarketing association said today his group continues to believe that any attempt by the federal government to block marketers from calling consumers is unconstitutional and that the group is readying a lawsuit challenging the FTC rule Embraced by the public That also had been the DMAs position but today Jerry Cerasale the DMAs senior vice president cited the difficulty of successfully challenging a concept widely embraced by the public You go with reality
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