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Question 1 Describe the Dominant Economic Characteristics of industry The Dominant Economic Characteristics of the industry are - Since air travel remains a large and growing industry it helps in the progress of economic growth world trade international investment and tourism and is therefore central to the globalization that is occurring in many other industries Therefore I would have to agree that the airline industry is easy to enter into Furthermore the industry is very mature because it is overly saturated with a plethora of companies striving to provide the best air travel service to the masses In light of current events taking place in the world major airlines are facing significant losses however airlines are finding ways to survive despite their setbacks because people need air transport For instance on the wake of September 11th airlines started borrowing money to cover daily losses that they incurred cutting flights and fares laying off employees and instituting a host of security measures for protection Also the airline industry has been the subject of intense price competition since it experienced deregulation and the result has been a number of new carriers that specialize in regional service and no-frills operations These carriers basically purchase older airplanes and often operate outside the United States to other international countries and regions Question 2 Describe the major Driving Forces of the Industry The major Driving Forces are - Growing use of the Internet and emerging new technology applications - With this concept Continental Airlines opted to venture out and introduce and implement a website of its own wwwcontinentalcom to provide a more upscale conduit to purchasing tickets and better assisting customers with whatever they may need This boosted the companys marketing strategy and it also afforded potential flyers a sneak preview of what they should expect in terms of ultimate service Another brave move Continental made was joint venturing with companies such as United Delta American and Northwest to
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