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Abstract An experiment was conducted under laboratory conditions to investigate if the effect of self-reference enhances the human memorys ability to recall information and to investigate the effect of structural and semantic encoding The participants were conveniently chosen from a second year class of ACD undergraduate psychology students with no predetermined conditions A computer program randomly displayed words which the participants were asked one of two questions One question was regarding the physical appearance of the word structural encoding the other question was regarding the participants qualities of their self-image semantic encoding The computer program also recorded the participants response Response regaurding the abilty of memory were compiled from 6 females and 5 males and reviewed to that there was a statistical significance in the response to the questions which focused on the participants ability for memory recall and whether words were easier to recal if the participant felt that the word described themselves The discussion focused on the presence of the participants ability to remember self-referencing words more efficiently and the influence of the compounding variables on the experiment Future research could investigate the self - reference effect in relation to gender Introduction Memory is the complex mental function of recalling what has been learned or experienced It is part of the human brains cognitive process it is a central part of how we as humans function Any act of remembering involves success at three aspects of the memory progression Dworetzky 1991 The first stage of the memory process is acquisition that is the acquiring the information to be processed Even though this fact seems obvious in itself failure at this stage of the memory process is very common for example if one is given information and attention is not placed on this information it is forgotten at a later stage The next phase of the memory processes is encoding this is where the information acquired is placed
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