scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 6,015
Table of Contents 1INTRODUCTION3 11A quick look at the past3 12Area of research4 13Research Methods4 131Primary research4 1311Qualitative Research5 1312Quantitative Research5 132Secondary research6 2LITERATURE REVIEW8 21Theoretical underpinning8 22Attitudes9 221 The ABC Model of Attitudes10 2211Affective Component11 2212Behavioural Component12 2213Cognitive Component12 222Attitude Component Consistency12 223Measurement of attitudinal components13 2231The Fishbein model14 23Review of the music industry17 231The business model17 232Company activities18 233Legal music services19 234Controversial music services19 235Attitudes about paying for music20 236Downloading habits20 237Effect on CD sales21 238Future projections22 3FINDINGS OF THE RESEARCH23 31Quantitative findings23 32Qualitative findings24 4CONCLUSION AND RECOMMENDATIONS26 41Consumer image26 43Music industry27 REFERENCES28 APPENDIX A - QUESTIONNAIRE29 APPENDIX B - INTERVIEW GUIDE31 1Introduction Opinions differ extensively on how downloading capabilities and Peer to Peer file sharing affect the CD sales The old topic of piracy has emerged once again as technological advancements continue at a high pace This assignment looks into the major changes within the music industry and investigates the attitudes of the music consumers and the music industry An image of the music consumer is developed and a pattern of buying behaviour is established through qualitative and quantitative research to determine the effects on sales of CDs 11A quick look at the past The music industry has a long history throughout the 20th century of struggle against new threatening technologies The radio the jukebox and especially the cassette players used to be the big threats earlier Today it is the cable TV and the internet services that are the aim of numerous lawsuits The movement from analogue to digital sound began in the beginning of the 1980s when the CD was introduced and by the end of the decade the CD had almost driven the LP out of the market The next move of the music was from the CD player to the hard drive of the computer The only limitation was the space of the hard drive media This obstacle was
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA