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Growing up children have become more influenced by television than by their parents In todays society programs such as Music Television MTV have replaced quality time like sitting and talking with parents with visual aides that shapes a childs ideals In the past this role was dominated by the influence of family and childs surroundings When children watch television they are physically passive yet mentally very active absorbing information ideas and values Television is such a powerful teacher that adults must be very sure that the lessons children learn from television are desirable in order to ensure their childs mental well-being Each year most children spend about 1500 hours in front of the television and 900 hours in the classroom Television may have the most influence in childrens lives today For example the average child sees more than 20000 commercials each year Children see at least an hour of commercials for every five hours of programs they watch Because television is the best way to sell consumer goods many advertisers spend roughly 700000 a year to make sure their pitches are aimed at a large number of children More than 60 of the ads are for sugared cereal candy fatty foods and toys Among the top television advertisers are corporations that aim most of their sales efforts at children Children spend three to four hours a day watching television which is limiting time for other activities In addition to the time spent watching television the increased use of the VCR and the amount of time spent watching movies and playing video games add to the hours children spend in front of the television screen Childhood is the time of growth and development- all children need a variety of activities to help learn valuable physical mental and social skills- and should not be subjected to violent material Violence in American society today is also a major concern While the violence that children see on television is
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