scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 371
Weaknesses What could you improve What should you avoid And what are people in your market likely to see as weaknesses Do other people seem to perceive weaknesses that you do not see Are your competitors doing any better than you It is best to be realistic now and face any unpleasant truths as soon as possible SWOT nd Home Depot Weaknesses Home Depot is experiencing a slowdown in growth over the last 12 month Some of the Factors which contribute to Home Depots slowdown are A highly saturated Do-It-Yourself DIY home improvement market is running out of growth opportunities Rising interest rates have forced consumers to tighten their purses and delay home improvements customer service and inefficiencies in merchandising and distribution leading to stock-outs Speight 2004 In the area of customer service analyst point towards the only competition Lowes as the main reason for the lagging sales Lowes decided to reinvent the way it did business in the early 1990 when Home Depot surpassed it to become the nations largest DIY retailer One of biggest changes Lowes made was who to target women Lowes conducted a survey and found that 80 of home improvement decisions were made by women and capitalized on it Home depot on the other-hand continued to target men and contractors Over the past thirty-six months interest rates have continued to rise Home Depot has been moving into new markets and expanding at a rapid pace even while its existing stores are seeing deterioration in their operating efficiency Part of this may be due to increased competition from Lowes Though sales improved 98 the total square footage of the companys stores increased by 23 Assets invested in property plant and equipment jumped by a whopping 273 Combine the slightly decreasing margins with the a store base that is not being utilized nearly as efficiently as it once was and the companys return on invested capital is plummeting Larson 2001
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA