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The Federal Trade Commission in submitting a Request For Public Comment Concerning Guides For The Dog And Cat Food Industry is asking the American Public to assess guidelines for monitoring the pet food industry that have been in place since 1969 Since the basic thrust of the original guidelines was to control misrepresentation in the industry it is hard to imagine that the public would disagree with the original intent of the guidelines It would also be prudent to assess whether a review of such sound guidelines would be either necessary or worth the cost of carrying out the assessment On the other hand it has been thirty years since the original guidelines were implemented giving the public and the industry time to see if the guidelines have done their job in a cost-effective manner and whether or not they need to be retooled for an industry that has gone through considerable technological and economic changes Therefore it would seem reasonable to conduct a survey that would target key areas such as any overlapping of the guidelines with federal state and local laws the integrity of industry self-regulation in a new era of economic and technological advances and whether or not the guidelines have imposed undue cost to both the industry and the public Few would argue with the points of the original guidelines whether it is monitoring misleading claims in advertising or monitoring the quality of the products themselves Despite economic and technological advances that have taken place in the industry since 1969 the guidelines still hold up as sound There are also federal state and local laws that attempt to insure the same integrity in the pet food industry The pet food industry also closely monitors itself Given all these factors it would seem best to question the necessity of such a survey or at least to limit its scope and cost What could be unseen motives for initiating such a reassessment The
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