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Word Count: 2,046
In this essay I aim to closely analyse the title page fig 1 of William Hogarths Analysis Of Beauty by using the rest of his text and then to determine whether he did in fact provide the basis to achieve his aim of fixing the fluctuating ideas of taste in 18th Century England The first element of the title page that I would like to focus on is the title which obviously has the main function of providing the reader information as to what the book is about However I believe the typography Hogarth has chosen to use plays a very important role The principal goal of typography is the arrangement of text subject matter in a manner that is both easy to read and visually engaging Hogarth has done this by choosing an easily legible font and putting the letters in bold so they stand out proclaiming the subject of the book Hogarth says that the title The Analysis of Beauty has amused many because it was not thought that beauty could ever be satisfactorily analysed However Hogarth believed differently as he states in the preface to the text He defiantly opposes this view that beauty could never be analysed and broken down into parts which is what he does in the text of the book and believed that the nature of beauty couldnt be explained by men of mere letters Where previous scholars had tried to achieve this they had failed as he believed only an artist could truly describe beauty It is this defiance that is apparent to me when I look at the title where the word analysis is in much bigger font and in bolder letters than any other word on the page Almost as a slap in the face to all of those that said he couldnt do it The word analysis becomes the focal point of the page drawing attention away from the central image
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