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FORD Case Study Importance of technology and its impact on production and design The Ford company has always been on the lookout for new technologies especially in the production process design and safety The advanced technology that the Ford company has acquired also gives the company a competitive advantage in terms of packaging driving dynamics comfort fuel economy and cost ownership The three most important objectives reached by Ford thanks to technology are quality cost and speed Quality The new processes help Ford designers to test the vehicle several times in order to experiment with all its different parts Cost The designers have the possibility of checking the vehicle on-screen with the maximum accuracy in the shortest time possible Another important advantage is in the work force utilized for these operations Before the introduction of these new processes the time necessary to do all these operations was 12 weeks and 12 designers were needed Now the time required is 3 weeks and the work force has come down to a single designer The rest of the work force is utilized in other activities Speed The Ford company also has the possibility of delivering its product to the market in a very short period of time This allows Ford to anticipate the general market and to exceed customers expectations The importance of a companys role in the protection of the environment Total Waste Management TWM is the new approach to waste disposal The major car companies support this philosophy to reduce reuse and recycle The TMW plan includes replacing disposable packaging with returnable containers increasing metal scrap recovery and placing recycling stations along the assembly line In three years since launching this programme the amount of non-hazardous solid waste has been halved The Ford company is an example of a TWM focused company It has been rewarded by several countries for its outstanding waste reduction reuse and recycling
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