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INTRODUCTION History In 1903 William Harley-Davidson Arthur Davidson Williams Davidson and Walter Davidson started Harley-Davidson in a 10x15 shed in their backyard in Milwaukee Wisconsin Production started with three motorcycles in 1903 and increased to 8 in 1908 In 1969 AMF Incorporated acquired Harley-Davidson Motor Company and expanded capacity from 15000 to 40000 motorcycles Harley-Davidson Incorporated was formed in 1981 when it was purchased from AMF Incorporated in a management buyout In 1986 Harley-Davidson Incorporated became a publicly held company The new management installed a just-in-time inventory system to reduce inventories and improve total quality With a new quality focus Harley-Davidson began to invest heavily in research and development In one year the new Harley-Davidson management reduced the break-even point by 18000 motorcycles Managements focus on efficiency in production and improvements in quality resulted in increased demand and a production capacity of 100000 motorcycles in 1995 Harley-Davidson operates in two segments Motorcycles and Related Products and Transportation and vehicles segment Total net sales for the first nine months of 95 were 13 billion an increase of 1741 million from the first nine months of 1994 Net sales increased in both the Motorcycles segment and the Transportation Vehicles segment Demand for motorcycles is continuing to increase at a rate faster than supply for most of the markets in which Harley-Davidson competes Parts and Accessories market should grow at a rate similar to the annual growth in motorcycle market From its beginning in a shed at turn of the century Harley-Davidson has survived the Great Depression two world wars and a manufacturing revolution to become a company with products so valued and sought after that they are a way of life for many owners Wheelen Organizations Vision Mission and Objectives The Harley-Davidsons vision is as follows Harley-Davidson Incorporated is an action-oriented international company-a leader in its commitment to continuously improve the quality of profitable relationships with stakeholders customers dealers
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