scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 971
I am writing to you in regards to the Hummers target market According to AM Generals market research Hummers market is divided into four categories the realist the discerner the conqueror and the adventurer The realist considers Hummer for its practical purposes and will therefore make use of the vehicles off-road prowess The discerner is a connoisseur for the finer things in life who appreciates Hummers status but is unlikely to go off-roading The conqueror is a successful person who wants people to know it who appreciates Hummer for its exclusivity and attention grabbing looks The fourth type of buyer is the adventurer who wants to take the Hummer off-road By analyzing the percentage of the population that has these qualities I think that Hummers US target market segment is males between the ages of 25 and 64 who earn over 100000 per yearHummers target market segment cannot be very large because of the high price of the vehicle which can be in excess of 90000 Hummer must gear its marketing strategies towards this small group of individuals Hummers market segment consists of males between the ages of 25 and 44 who earn over 100000 a year This demographic group consists of Generation Xers and some of the Baby Boom generation These males are looking for specific vehicles that are geared towards luxury and status According to 1999 census data in the approximation of 40698000 males between the ages of 25 and 44 only 2011000 of them earn enough money to purchase a Hummer This would give Hummer a market base of over 2 million consumersThis market segment is growing because of the change in this base from 1998 to 1999 The number of males within this age group who earned over 100000 was 1730000 in 1998 That reveals a growth rate of 16 in one year Also you can infer that the number of people in general who can afford a Hummer
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA