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Word Count: 580
While perusing through the September issue of Glamour magazine my eyes fell upon a beautiful woman laden in shades of gold In this ad your eye is automatically magnetized by a young bikini clad woman enveloped in gold fish net and amber sunlight Lying in the sand with a Fontana Candida premium wine caressing her face she is gazing in the distance The ad is described as fresh bright and great with todays catch in text The images and text of this ad suggests purchasing this wine will enhance a persons value and worth Or as stated by my fellow colleagues as the CQ coolness quotient The purpose of the ad is to sell Fontana Candida wine It is targeted towards a female demographic of women in their late teens to early twenties for Glamour magazine readers The ad designers themselves have made assumptions about the people who read this ad They believe that they drink wine they have the similar ideas and values as Glamour magazine readers and are drawn to the similar beauty standards of a woman The ad makers intentions are to sell Fontana Candida premium wine by influencing the target audiences values and worth They believe that a combination of these items is a sure way to target their audience Though the ad is clearly about the wine they use this beautiful girl as a luring object to the audience by getting their attention Ad makers manipulate their audience into buying their product The ad and its warm overtones gives the reader a relaxed mood The girl is lying in the sand casting the image of warm summer nights The ad has neutral and soft colors which brings calmness to the ad The wine has a golden tent to it which is the main color scheme of the ad and emphasized by the gold jewelry that the girl wears and her golden blonde hair color The
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