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Introduction Quantum is the worlds leading storage supplier in six of the seven markets it serves--desktop hard drives tape drives network attached storage appliances solid state systems hard disk drives for personal video recorders and DLTtape automation systems Hardware production expertise -time to volume principles coupled with a strong HR management infrastructure focused on values and strong teams has created the formula and extraordinary work environment necessary for Quantum to realize the success that it has to date As Quantum looks to the future new opportunities in the form of changing consumer demand and new technologies for data management must be explored Weaknesses and threats such as ineffective people development during times of rapid change and competition for talent on a global basis must be addressed and a primary strength - a shared values driven team based culture must be leveraged if the organization hopes to continue to build upon its reputation of success To sustain its competitive advantage Quantum must constantly adapt to its existing strategies to threats and opportunities in the environment This case study will analyze the internal and external factors that put Quantum in its current position operating in the competitive high-tech environment The flow of the analysis will start with a brief introduction of the sector of business Quantum is operating followed by the analysis of its internal factors comprising the companys strength and weaknesses Quantums external factors will then be analyzed on its opportunities and threats Then it will illustrate a detailed SWOT analysis that demonstrates how Quantums strengths and opportunities coincide with their weaknesses and threats Next it will dive into the current business and upper level strategies then lead into Quantums current control systems Finally it will attempt to offer recommendations to improve performance strengthen weaknesses and mitigate threats Company Background Founded in 1980 Quantum Corporation designs manufactures and markets storage products for todays digitized world One of the highest-volume global suppliers of hard disk
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