scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,678
Problem Statement Boston Pizza International Inc is a Canadian owned and operated restaurant It has many facilities in Canada and has opened facilities in the United States and in Southeast Asia Boston Pizza is penetrating further into the Canadian market and is opening at a new location on 8th Street in Saskatoon The chosen location has been the home of many previous restaurant failures It seems odd that any restaurant would want to open in a location which has proven to be unsuccessful What characteristics does Boston Pizza have that other restaurants dont have that may allow this location to be successful This new location will be the second Boston Pizza franchise in Saskatoon complimenting the facility operating on 50th Street Will the market areas of these two restaurants overlap The early beginnings of this restaurant occurred in Edmonton Alberta In 1963 the first Boston Pizza and Spaghetti House opened The name of the restaurant is seemingly odd because Boston is the name of a city in the United States and has nothing to do with a pizza restaurant located in Edmonton Ron Coyle the original owner named the restaurant Boston because the Boston Bruins NHL hockey team was the favorite of the Edmonton area in the 1960s and he wanted his business to use sports as a promotion Another reason which may have been more of a coincidence was that his accountants surname was Boston only way 37 Boston Pizza and Spaghetti House became a popular restaurant and in 1968 it began to operate as a franchise In mid-1968 Jim Treliving a former drum major for the RCMP and his friend Don Spence bought the franchising rights for British Columbia with the exception of Vancouver They opened their first
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA