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Week 6 Peter Browning and Continental White Cap General Introduction White Cap Company was started in 1926 by William P White and his two brothers It was located in an old factory on Goose Island in the Chicago river The White Cap Company was involved in a lot of areas in closure production and distribution in new product development and in design of cap-making and capping machinery In 1954 White Cap came up with the twist-off type of closure and a few years later came up with the press-on twist off type of cap which was very popular White Caps customers were producers of ketchup juices baby foods preserves pickles and other perishable foods However in 1956 White Cap was bought out by Continental Can and the name turned to Continental White Cap and became the most profitable of the firms nine other divisions When White Cap was bought out by Continental Can the White family continued to manage the company and its traditional company culture continued WP White and later on his son Bob made the working environment a very friendly and relaxed family like place The main plant was in the middle of a Polish neighborhood and those people made up of a lot of the employees Question 1 What was Browning predicament at White Cap From the very start Browning recognized two major obstacles that he would have to address First three were only a few people at White Cap that would acknowledge the need for change because business results had been quite impressive for last 50 years and slumps were perceived as cyclical and transient Second there was a family-style culture well known for long-term loyalty from the employees long-standing traditions of job security liberal benefits and paternalistic management Browning had almost a feeling that attempts to alter these traditions would not be welcome Browning assignment was to revitalize and reposition the division
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