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The Rise of Starbucks The Starbucks Corporation has enjoyed phenomenal growth since its early days in 1971 as a quaint coffee shop in Seattle Washington The rise of Starbucks can be directly attributed to the following factors the emphasis placed on product quality high employee standards and creating the perfect cup of coffee How a small idea became a huge business Growing up in Brooklyn Howard Schultz had no aspirations His only goal was to escape the struggles his working-class parents lived every day Schultz 107 Eventually Schultz discovered his talent for sales and was hired by a Swedish housewares corporation By age 28 he was vice president in charge of sales in the United States He has an excellent salary a co-op apartment in New York City and was happily married However Schultz wasnt satisfied with all he had accomplished He wanted to be in charge of his own destiny 107 It was then in the early 1980s that he was introduced to the company Starbucks Coffee and Tea Starbuckss original was modest but full of character Schultz was immediately impressed by its charm Importantly he thought the coffee was wonderful Schultz 108 He then had dinner with a friend Jerry Baldwin owner of Starbucks and his partner Gordon Bowker Schultz tried to persuade Baldwin to hire him as an employee even though it did not seem to be a logical career move But for Schultz Starbucks held an inexplicable attraction He soon found many reasons to get back to Seattle and visit 108 Then in the spring of 1982 Jerry and Gordon invited Schultz to meet Board member Steve Donovan Schultz told the men what he saw for the future of the company The partners seemed inspired by his vision But they had decided not to hire Schultz They felt his vision was not what they had in mind for the company 108 Schultz still believed so much in the
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