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Word Count: 696
The advertisements within a magazine reflect the audience in whom they are attempting to reach According to Jib Fowles people can understand media as having two orders of content141 to a product These two orders of content are the drive in the minds of consumers and the information regarding the goods sold Advertising is a message designed to promote a product a service or an idea The purpose of most advertising is to sell products or services Companies design advertising to inform influence or persuade people Advertisers use a variety of techniques to create effective advertisements They start with a basic appeal which is the main selling point or theme of an advertisement Advertisers rely on many kinds of appeals such as the need for affiliation the need for prominence and the need to achieve This ad needs prominence - someone we look up to and admired A woman standing in the position of attention holding a sword and wearing a uniform is a model of a Marine soldier The Marines wants you can look at models or you can be one the reader to become a Marine People are curious when a woman wears a Marine uniform because man usually wears the uniform The women in the picture separates her from other people because she is wearing a Marine uniform The United States Marines represents the country if there is a conflict overseas or in the country This advertisement challenges the reader to become a Marine especially a female soldier Individuals who want to become leaders have the opportunity to join the Marines The desire to be looked by others is appealing to the need for attention An ad that uses that need shows a group of teenagers
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