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Word Count: 1,173
SWATCH Swatch as developed Internet Timeminute 164 seconds Internet time is displayed by and three digits ranging from 000 to 999 It divided the virtual and real day into 1000 Beats The internet day starts at midnightwinter time in Biel Switzerland the home of swatch No more time zones no more borders no geographical differences One world-one timeOne swatch beat is equivalent of 1 minute 264 seconds That means that noon in the old time system is the equivalent of 500 beats Their pitch Swatch has created a new universal time The 24 hours of a day are divided into 1000 beats 1 beat 1 The thinking is that world can get together on the internet and not have to calculate the zones Its a clever idea says US software developer Peter Bernard CNN February 25 2004 I mean we have developers in London and Geneva and I guess it could come in handy if I wanted to call them at a certain time and not wake them up or something Swatch sells a watch that tells Internet Time Bernard was very impressed enough to shell out 80 for Swatchs new Internet Beat watch But wait a second Erbeat Dont we already have a universal time standard known as Greenwhich Mean time But hardly anyone uses GMT outside professional contexts Thats why MIT Nicholas Negroprone one of the fathers of the Internet is backing the beat This is just the beginning the beginning of understanding that cyber space has no limits and no boundaries Swatch says it had 40 million hits on its Internet Time home page in December 1999 and and 30000 downlaods of free fostware that lets you count Internet beats on your desk top The reaction on the streets Some love it others think its just plain cuckoo Others on the street questioned the usefulness of the new
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