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Essay 1Ramya Mehul MCOM 250 The fine line that used to separate human beings from animals was the phenomenon of speech and imagination But the great divide between the two was human ability to define and build a culture What really is a culture Culture in many forms is defined by language and behavior as key elements In the words of Stevenson 1994 Human beings could create and invent and influence their environment as well as respond to it The collected experience stored in language was a culture Cultures just like the evolution of species keep on evolving Evolving cultures follow the same pattern as defined by Charles Darwins theory of evolution The strong and the fittest survive There is a process of natural selection wherein the good influences get carried across while the bad wither away But just like in living species there is protectionism built into every culture There is always a fear of external cultures eroding the value systems and behavior patterns of an existing culture Stevenson 1994 One can infer from the various chapter readings that in the benefit of mankind cultures should freely diffuse without any opposition that is artificially induced by political bodies The cultural domination of the US media content in the world is in fact an internationalization as the US itself is a hybrid nation that is made up of a multitude of diverse nationalities Therefor it is logical to be categorical supporter of the American global culture and the reverberations that it is producing throughout the world Over the centuries many cultures have been extinct and many have become mainstream The populist cultures of China and India have been thriving for eons But in the 20th century the world has seen the American culture take the center stage with its influence spreading all around the world As Stevenson puts it The two trends of global communication in the 90s are a resurgence of demands for
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