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Preston Tucker Preston Tucker was a car-crazy kid who hung around auto speedways and grew up to create an automobile Tucker that was years ahead of its time He was a man of pioneering spirit ingenuity and daring who revolutionized Detroit in the 1940s with his stunning car of tomorrow It was streamlined futuristic and fast the car every American dreamed of owning at a price most people could afford When he wanted to start to produce the car he faces a lot of barriers an oligopoly In the movie Tucker there are only a small number of firms Like Kaiser-Frazier Automotive Company and Ford Motor Company Each of the companies holds a large share and the action from each one may have a great affect on the others The product in this movie is car Car is similar differentiated product and this is the characteristics of an oligopoly There are many problems when Tucker tries to produce his dream car Since his car is a new one he needs to use a lot of advertising to promote it in order to attract people to buy it Like magazine car shower and TV When Tucker tried to produce his car he faced many problems First he had the financial problem he needed 15 million to produce the bomber engine However he did not have enough money so he issued 4 million shares to raise his money Besides retooling for a model change could cost 20 million and since his car was a new brand Tucker was lack of support of the big firms so he needed a lot of money to advertise his car Second Tuckers company had to produce 100 cars as the outputs every day so that he could make a balance He also needed money to employ dealers and he needed 800 dealers in his company Third he did not have enough resources to make his cars He only
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