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Suns strategy and how they integrate their marketing management technology and service functions into one effective strategy is not a simple aspect They created many tools to and they implemented them into the program for the final outcome of success With the Information Technology market of today it is hard to be the best and the most competitive you must be able to create smartest fastest and creative item on the market and Suns did this in a variety of ways first I will talk about the iForce initiative The iForce initiative provides a rich array of products programs solutions and partners to deliver targeted customer-driven vertical and horizontal solutions which help customers improve business processes such as decision support systems supply chain management product design and development e-mail and communications Customers benefit from the Proof of Concept POC process which makes it fast easy and safe for them to leverage the Net Effect to improve business processes and reduce time to service This is probably the most critical of what customers are looking for The iForce initiative also offers partners involvement in dynamic interactive relationships that help them build and execute more effective go-to-market customer engagement strategies with Sun Through this initiative Sun is working with key partners to secure new business opportunities through a comprehensive suite of programs that drive knowledge transfer co-marketing activities solutions development and demand creation Within the iForce they developed the connecting the dots program Suns dot-com campaign hit the nail on the head People say great Sun youre the dot in dot-com but how do we begin So Sun created the iForce initiative to answer the what why how and who of dot-comming a business Suns iForce initiative is a comprehensive program that brings together the products technologies and services customers need to dot-com their business quickly easily and effectively as I mentioned earlier Sun recognizes that the needs of startups and established bricks-and-mortar companies
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