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1 INTRODUCTION Advancement in transportation and information technologies has opened up the world to lucrative business opportunities Many companies no longer confine their business domestically but reach out globally in search of better profits When a company conducts business across national boundaries it is participating in international business International business paves the way for globalisation Ball et al 2004 found that globalisation can be defined in many ways but broadly globalisation occurs when an entity government company NGOs etc carries out an activity economic political technological etc in a host country Globalisation has impacted the way many companies performed their business New strategies are required to identify the opportunities presented by globalisation Companies need to understand the forces that drive them towards globalisation Most importantly the companies must be prepared to meet the challenges of globalisation This report presents globalisation in the context of a global strategy It assesses the impact of the global strategy on the Texchem Group of Companies Texchem a company based in Penang Texchem is founded in 1973 by its current Chairman and Chief Executive Officer Dato Seri Fumihiko Konishi Today Texchem is well diversified into the business of trading manufacturing and services with divisions in the packaging industrial food family care and venture industries lthttpwwwtexchemgroupcomindexhtmlgt 2003 Currently Texchems globalisation efforts are concentrated around the Association of South East Asia Nations ASEAN countries and China Chiew 2004 The organizational structure of Texchem is shown below The groups investment holding company is Texchem Resources Berhad source Texchem Resources Bhd wwwtrbgroupcombusinessactcorporatestructurehtm FIGURE 1 Texchem organizational structure 2 FORCES DRIVING TEXCHEM TO GLOBALISE Normally a companys decision to globalise is influenced by a combination of several factors These factors are the forces that drive a company to expand abroad Each company has its own unique reasons to carry out oversea business activities since declining trade barrier and technological changes seem to
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